AGENCY: Publicis Madrid

Telecinco: Breast Cancer 

Telecinco is a Spanish TV which wanted to get associated with a social cause.  In this case, "the prevention of breast cancer." Too many things have been said about this topic, that's why it seemed interesting to give cancer personality and show an indisputable reality: cancer is fickle disease and chooses its victims randomly, that's why women should get periodic explorations.