Mothercare

AGENCY: Y&R MADRID

The winter collection has arrived.

This super awarded print was originally thought as a digital campaign in which instead of storks, a bunch of inflatable pinguins were suppossed to showed on the air of several European cities, taking by surprise all those families who were waiting for the new winter catalogue. There was not enough money, so we ended up creating just a print, that also flew amazingly well.

Awards

FIAP

GOLD

EL CHUPETE
GOLD

Maternity fans since 1965

We are Fans.
Fans of those sleepless nights, of that first “mom”, that it will always be in your heart. Fans of the first pacifier, and the last lullaby. Since 1961 we are fans of everything that is related to the most important experience of your life. 

Digital

Fans shout really loud. So for our digital action, we asked all the mothers to record and send the loudest shout of their babies and share it with us through Social in order to win amazing presents from Mothercare.

Everybody can feel like a Beatle´s fan! Even your Little one.