Mothercare
AGENCY: Y&R MADRID
The winter collection has arrived.


This super awarded print was originally thought as a digital campaign in which instead of storks, a bunch of inflatable pinguins were suppossed to showed on the air of several European cities, taking by surprise all those families who were waiting for the new winter catalogue. There was not enough money, so we ended up creating just a print, that also flew amazingly well.
Awards


FIAP


GOLD


EL CHUPETE
GOLD


Maternity fans since 1965


We are Fans.
Fans of those sleepless nights, of that first āmomā, that it will always be in your heart. Fans of the first pacifier, and the last lullaby. Since 1961 we are fans of everything that is related to the most important experience of your life.








Digital
Fans shout really loud. So for our digital action, we asked all the mothers to record and send the loudest shout of their babies and share it with us through Social in order to win amazing presents from Mothercare.
Everybody can feel like a Beatle“s fan! Even your Little one.